Value Proposition

The horticulture sector in Botswana has traditionally been fragmented, with retailers dominating the market and setting prices. This often leaves farmers in a vulnerable position as price takers. Letsema Horticulture Market addresses these challenges by.

• Offering a centralized platform that brings together farmers and consumers.
• Implementing a fair pricing structure through high-quality grading standards.
• Segregating produce for retail or processing to maximize value for farmers.
• Empowerment of small and medium-sized horticultural enterprises
• Ensure reliability of supply to the market and improve food security and self-sufficiency.